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Inside the ZIWI Trade Show Booth Experience

  • Writer: Exhibit Associates
    Exhibit Associates
  • Mar 31
  • 2 min read

Peak Design, Peak Nutrition:

At the latest industry trade show, ZIWI made a bold statement—not just about pet nutrition,


but about what it means to create an unforgettable brand experience. Their booth didn’t just invite attendees in; it transported them to the lush landscapes of New Zealand, where the brand’s products are born and crafted with care.


A Two-Story Showpiece

The ZIWI booth stood tall—literally—with a stunning two-level structure that maximized both visual impact and functional space. The wide, welcoming staircase led visitors to an upper deck with sweeping views of the show floor, giving the ZIWI team a private, elevated space for key conversations and VIP meetings.


Brand Storytelling from the Ground Up

The booth design strategically communicated ZIWI’s core brand pillars—Peak Ingredients, Pure Origins, and Peak Process—through vibrant graphics and tactile displays. One wall was alive with greenery, framing ZIWI’s commitment to ethically sourced, 100% raw meat products made in New Zealand. At every turn, ZIWI’s identity was on full display: polished wood finishes evoked nature and craftsmanship, oversized lightboxes showed off product packaging, and clear signage made it easy for attendees to understand why ZIWI stands out in a crowded marketplace.


Engagement Through Education

More than just a visual masterpiece, the booth was built to inform. Interactive panels and comparison charts helped explain the nutritional benefits of air-dried foods versus traditional kibble, while brand ambassadors engaged visitors in discussions about pet health, sourcing transparency, and ingredient integrity.


Strategic Layout for Flow & Focus

The layout guided visitors intuitively through the space. From product discovery zones to demo stations, and finally to an open conversational area, the flow ensured that every guest could interact with the brand in a meaningful way. The bright blue carpet on one side and green turf on the other created a literal path that felt both inviting and purposeful.


A True Reflection of the Brand

Every detail of the ZIWI booth reflected its commitment to quality, nature, and pet wellness. From the use of natural textures to the large overhead banner declaring “Peak Life. Pure Nutrition.” the booth was not just a marketing tool—it was a full embodiment of the brand promise.


ZIWI’s presence at the show proves that a well-executed booth can go far beyond aesthetics. It can educate, inspire, and build trust—all while turning heads on the trade show floor.

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Exhibit Associates specializes in custom trade show exhibit design, creating engaging, brand-focused booth solutions. Their expertise spans interactive exhibit technology, modular and eco-friendly booth construction, and seamless trade show logistics. From creative trade show displays and booth rentals to lighting solutions, they offer full-service event marketing and branding solutions. #Exhibit #Associates ensures impactful exhibition designs and flawless project management for a successful trade show experience."




 
 
 

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